Karen Schultz's first television advertisement is now airing on local cable.
There has been much debate in the blogosphere about the value of cable television advertising to political campaigns. There are very compelling arguments that cable advertising is the best possible advertising for political candidates to use. It allows microtargeting, which is critical for name-recognition and get-out-the-vote purposes. It reduces waste, as the buy can be structured so that ads are played within the relevant election districts, and 27th district ads aren't playing in 33rd district homes. Finally, it is far lest expensive than advertising on major media outlets, meaning that your message can be played more frequently per dollar on cable than on network TV.
It is great to see these lessons, which began for Virginia in the 2005 governor's race, being applied to local races today.
(P.S. It should go without saying that Karen Schultz is the right candidate to replace Russ Potts in the 27th. But just in case, there, it's been said.)
(P.P.S. Interested in learning why Del. John Welch should be replaced by Bobby Mathieson next month? Well, check out this effort by VBDems.org -- 10 reasons to give John Welch the pink slip.)